DIRECTV 'For The Birds' Campaign Page

As DIRECTV shifted to satellite-free streaming, they needed to introduce the new offering to both existing and potential customers. They created a ‘For the Birds’ campaign, featuring Bobby & Frank, two pigeons displaced from their perch on top of satellite dishes, as the face of this transition.

From there, we were tasked with crafting the landing page that welcomed users to meet the birds, and learn more about the new satellite-free streaming experience, and all the benefits that come with it.

The landing page used a playful, yet informative tone to maintain brand engagement while educating customers on the new features. It included FAQs, personalized package recommendations based on viewing preferences, and consistent messaging across multiple touchpoints to ensure customers smoothly transitioned to the new satellite-free viewing.