KAY Jewelers was looking to drive engagement and increase sales for their Valentine's Day collection by creating personalized content to their customers across multiple touchpoints.
Through targeted display ads, personalized emails, and paid social, we highlighted KAY’s wide range of Valentine’s gifts, and guided customers based on purchase history and browsing behavior to offer relevant product suggestions like engagement rings and fashion jewelry.
This CRM campaign seamlessly integrated personalized messaging with seasonal promotions, enhancing customer experience, while using A/B testing to optimize subject lines and calls-to-action.
Agency: Publicis
Executive Creative Director: Helder De Freitas
Copywriter: Adrian Smith
Art Direction: Pierre-Ange Aznar
Design: Pierre-Ange Aznar, Ismail Fikri