HENNESSY HOUSE OF MOVES
As “The Spirit of the NBA,” Hennessy was looking to take center court at the league’s 75th anniversary celebration at All-Star Weekend 2022.
The brand wanted to showcase how the NBA has grown and transformed the game of basketball beyond the court and into the culture.
We created Hennessy House of Moves: an immersive website that offers NBA fans a virtual experience filled with art, music, and culture across three floors, each with its own unique experience that highlights what it means to be The Spirit of the NBA, on and off the court.
On The Court, we had live performances by Gunna and Les Twins.
As well as a special episode of the Knuckleheads podcast, featuring former NBA players Darius Miles and Quinten Richardson.
In The Gallery, we had a collection of NBA inspired artworks that capture the essence of ball culture, including a 3D look at the NBA’s newly designed Kobe Bryant All Star Game Trophy.
And at The Bar, we created NBA-inspired cocktails for fans looking to step up their barista game.
Agency: Media.Monks x Cashmere x Jam3
Executive Creative Directors: Job Bakker, Riad Van De Merwe
Copywriters: Adrian Smith, Riad Van De Merwe
Designers: Esmee Lechner, Kira Kiai
Press:
VIBE Magazine - Gunna Breaks Down The Definition Of “Pushin P,” Partnering With Hennessy For Digital House Of Moves Performance
iHeart - Gunna To Perform As A Hologram At The 'Digital House of Moves'
Yahoo! - Hennessy’s First NFT Buys You a Rare Cognac and a VIP Visit to the Estate
Path to Purchase - Hennessy Launches Digital 'House of Moves' Experience
Trendhunter - Hennessy House of Moves Celebrates the NBA All-Star Game
PR Newswire - Hennessy Invites Fans to Experience NBA All-Star 2022 Festivities Through its Digital House of Moves - A First-of-Its-Kind Interactive Digital Experience