The North Face was releasing a new innovative fabric, VAPOR (now known as FUTURELIGHT), that would replace Gore-Tex as the industry’s standard for high performance outdoor gear.
TNF needed an agency to help introduce this breathable-waterproof fabric to the world.
We created a campaign that shows outdoor enthusiasts that when your gear lets you move without discomfort, you’re free to Never Stop Exploring.
This campaign won the pitch and was produced in 2020.
Agency: Sid Lee LA
Executive Creative Directors: Mariota Essery & Driscoll Reid
Creative Directors: Annie Chiu & Kelly Warkentien
Copywriters: Adrian Smith & Annie Chiu
Art Direction: Pierre-Ange Aznar, Kelly Warkentien & Tristan Walczak
Design: Alexis Coutu-Marion, Ruben Beddeleem, Pierre-Ange Aznar, Rui Ma & Kelly Warkentien