Netflix heard the noise about how viewers felt the streaming service had way too much content.
The brand needed an agency to help them own the conversation around their volume.
We created a campaign that celebrates the wide variety of content on Netflix, instead of defending it, to remind viewers that there’s no such thing as too much of a good thing.
Agency: Sid Lee LA
Executive Creative Directors: Mariota Essery & Driscoll Reid
Copywriter: Adrian Smith
Art Direction: Tristan Walczak
Design: Luisa Lacsamana