Long known as “the other team” in LA, the Clippers were looking to reposition themselves in the NBA landscape.
Instead of trying to live up to the hype of LA, the Clippers wanted to celebrate the hard-working, tenacious individuals that truly represent the city.
We created a rallying cry that reminds Angelenos that under the glitz and glam, there’s a fighting spirit that runs the city of LA.
Agency: Sid Lee LA
Executive Creative Directors: Mariota Essery & Driscoll Reid
Copywriter: Adrian Smith
Art Direction: Tristan Walczak & Christian Laniosz